Search Engine Optimization (SEO) is the “art or science” of increasing the ranking of your website or blog articles on Google search results from pages or search engine results pages (SERPs).
If you have a website or blog that wants a lot of visitors, you need to apply this SEO primarily if you sell products or services through the website.
Increased website visibility in search engines will ultimately attract more visitors to your website, which can then be a factor for visitors to buy your product, take advantage of the services or services you sell, become clients, or enjoy content more. Become a fan of your website.
When your article can appear on the first page of a search engine such as Google, the chances of your article being read will increase so that it can generate quality traffic for your blog or website.
Good quality traffic, with many visitors interacting with your website or blog, can increase your website’s ranking in search results.
Every site has a different level of SEO optimization, whether it’s being actively pursued or not. However, optimizing your website’s SEO for higher rankings is an ongoing process and requires constant attention.
The more time you spend on SEO optimization, even if it’s just little things at first, when those little things add up over time, it can significantly impact how your content ranks on search pages.
So if you want your blog or website to have many visitors, you need to pay attention to this SEO.
SEO Optimization for WordPress Users
One of the best ways to ensure your website is optimized for search engines is to use the WordPress CMS ( Content Management System ) platform for your website.
Every website that uses the WordPress platform is built consistently.
Search engines like Google will be very comfortable indexing content on WordPress because WordPress uses high-quality code standards that meet Google’s requirements.
That means that every content you publish on your website will also be optimized for search engines, not just the main structure of your blog or website.
Many factors are used to determine how a website can be optimized at any given moment. Here we will look at some of the most effective ways to make your WordPress website SEO-friendly.
There are two ways to optimize your SEO articles, blogs or websites on WordPress, namely:
- On-page SEO
- Off-page SEO
First, we will discuss On-page SEO.
On-page SEO using WordPress.
On-page SEO is a way of optimizing from within your blog or website, so search engines can identify whether their search result pages match the subject or topic of your site.
This technique includes optimizing website content such as title tags, meta tags, URL and permalink structure, images, etc. In on-page SEO, you can “control” how optimization can be used on your website.
Consistently publishing unique and high-quality content related to your niche, Google will quickly identify the topic of your website and how your website will rank in search results.
One of the SEO optimization benefits of publishing content regularly is that it can reduce the time it takes for your new content to be indexed or ranked in search engines.
As search engines continue to discover new content being added to the internet, the more often they detect published content on your website, the more often they will return to check for new content.
With Google frequently viewing or visiting your website, it will reduce the time it takes for your new content to appear on search pages.
Connecting internal links
Another popular way to optimize SEO for your website content is to interlink that content.
Internal linking not only makes it easy for search engines to find all the pages on your website, but by linking relevant pages or content together, you can show search engines the relevance of different types of content on your website.
This helps improve rankings in search engines for related search topics.
The link text or anchor text used for internal linking gives search engines a clue as to the content and how it can be classified in their indexing process.
Internal linking is not only beneficial for search engines but also valid for your visitors too.
Linking relevant pages on your website can help visitors find more related content.
Therefore, it is essential that internal linking is part of the SEO strategy and can provide convenience for visitors when they are on your website.
Keywords or search terms are what people type into a search engine to find what they are looking for.
Therefore, you must have a good understanding of how keywords work.
The goal of effective keyword planning for SEO optimization is anticipating what users might type in as search terms when they search for content on Google.
The idea is to include keywords and search terms, as well as variations of them, in the content of your website.
These keywords can be used throughout your website and its content, including the title of your post or article, article content, Description, category, URL, and even image descriptions.
But remember, in creating articles and targeting keywords, focus on your readers, not search engines.
The goal is to get readers through quality content intended for them, according to their needs, not what search engines see and index them.
But be careful in entering keywords. If you enter them carelessly, your post or article can have unsatisfactory ranking results, so as much as possible, choose keywords that can naturally “blend” with the contents of your article.
The next on-page SEO optimization is a title tag that describes the subject or topic of your content.
It is very important for post/articles and page titles to contain keywords that are relevant to the topic of the content being discussed.
Each page, post or article on your website must have a unique title tag so that it can be indexed individually.
Another tip is not to make your page, post or article titles too long. If it’s too long, Google may only show part of the title in its search results, which can cause people to miss your website in the list of search results.
If a reader is unsure of the subject or topic of a website, they are more likely to skip that website and choose another, more on-topic website.
However, it is also important to ensure that the title of your post or article is human-friendly, not just a set of keywords that you hope to improve ranking on search pages.
Meta Description Tag
The Meta Description Tag is used to provide a piece of information that describes the content of your page or article for readers.
This Description is only visible on search pages and must contain keywords targeted at the specific content.
This Description usually appears below the title tag and URL for the website.
Again, it’s essential to make this Description easy for readers to understand, as well as contain keywords that are relevant to your content.
URLs and Permalinks
It is a good idea in SEO optimization to make your website URLs (also known as permalinks) easy to read.
These urls and permalinks give Google and other search engines a clear picture of what a post is about, and it also makes it easier for Google to index those pages more precisely.
The URL is shown under the title of the post, article or page in search results.
Changing your website’s permalinks in WordPress is simple. To do so, go to Settings > Permalinks in your WordPress dashboard.
Set your permalink structure to “Post name” instead of “Default” so that your permalinks will resemble your page or article title.
For example, a post titled “Digital Marketer” would have the URL “YourWebsite.com/Digital-Marketer/.” This is something search engines can understand, and it is the right place to enter your keywords.
Image title and Description
WordPress makes it very easy for you to give titles and descriptions to the images you use.
Depending on the theme you choose, this meta information may not be immediately visible to your website visitors, but search engines will take advantage of this image tag to get better insight into the topic of your article.
You can provide descriptions, titles and alt text, with keywords relevant to your topic in the images embedded in the article.
This can help optimize your overall SEO content. At the same time, it can increase the ranking of your content for the keywords you are targeting.
There’s nothing wrong with taking a few seconds to add metadata to your article images, as this will help improve both your overall SEO and user experience.
Off-page SEO is defined as what you do for SEO optimization from outside your website in order to increase its search engine rankings, of course.
The most well-known form of off-page SEO is link building or backlinks.
Search engines like Google use the number of links pointing to a website to determine how popular the website is. The goal of link building is to see the links back to your content and those published on other websites.
However, search engines look not only at the number of links pointing back to your website but also at the quality and relevance of the website links.
One link from a respected site on the same topic as your content can easily outweigh hundreds of links from low-quality websites that have nothing in common with your website.
Now more than ever, link building is all about quality, not quantity. Google will give a penalty to those who try to game the system.
When looking to improve off-site SEO for your website, the best approach is to focus on reaching and bringing your content to people in the same field as you.
Then wait for them to link back to your content. This approach takes time, but it’s a low-risk strategy and can provide some great results if your content deserves backlinks from your peers and people who are leaders in your niche.
Other Factors Affecting Search Engine Ranking
Google’s search engine algorithm is a mystery to many people. This algorithm measures how vital all the websites listed in their index are.
Nobody knows how it all works or what will guarantee a higher ranking (since Google doesn’t share their secrets), but people have some pretty good ideas about how to stay on the first page of google searches.
Let’s take a look at some of the crucial factors that affect the ranking of your content on search engines:
- unique content (also the freshness of a website’s content)
- Keywords are used anywhere, including title tags, image alt text, meta descriptions, URLs/permalinks (including keywords placed in front of your post or article title)
- Keywords focus on the anchor text of external links, the quantity and quality of external links, and links from various domain names.
- Click history goes through levels from searches to the exact page/URL and searches to pages on the domain.
- keywords used in WordPress H1, H2, and H3 headers.
Even though the above is just the tip of the iceberg, optimizing your website for SEO is your focus.
As you know, there are many ways to increase the chances of your website getting noticed and ranking high on search engines like Google.
Often it’s just a matter of paying attention to the small details as you publish quality content on your website.
However, the essential thing about almost any website is the content. Without good quality content to keep readers engaged (engage/comment), share your content, or buy your products, no matter what SEO optimization method you employ, it will be useless.
Having visitors is the essential thing in the end, which will improve search results so they can include your website or content on the first page of Google.