Customers are cautious when sharing their personal data. A lot of data is exchanged during certain conversations or online purchases and customers demand more transparency in the data. They Have to know more about what companies do with them.
There is no reason to hide when asking for customer data, as customers have a right to know what happens after sharing it. For example, if an ecommerce is acquiring data to improve customization or for any other purpose, you simply need to tell buyers.
Doing so improves customer communication and increases brand credibility. The easiest way to maintain data transparency is to request customers’ permission and make them aware of how their personal information is used.
The company must convey to buyers what the purpose is and why it is used in this way. Experts recommend being honest and clear. In this way greater fidelity is achieved.
This is one of the best customer retention strategies for the company. There is no downside to maintaining data transparency when ethical. It’s just a matter of effort. If the company acts clearly with customers, it will collect the financial reward in the future